Internationalisation Strategy Internationalisation Strategy Increasing globalisation, the growing number of migrants, and demographic change are posing new challenges to universities in Germany.
Understand what a global strategy involves and be able to offer an example. Understand what a transnational strategy involves Internationalisation strategy be able to offer an example.
A firm that has operations in more than one country is known as a multinational corporation MNC A firm that has operations in more than one country. The largest MNCs are major players within the international arena. Although Walmart tends to be viewed as an American retailer, the firm earns more than one-quarter of its revenues outside the United States.
Walmart owns significant numbers of stores in Mexico 1, as of midCentral AmericaBrazilJapanthe United KingdomCanadaChileand Argentina Walmart also participates in joint ventures in China stores and India 5.
Even more modestly sized MNCs are still very powerful. Multinationals such as Kia and Walmart must choose an international strategy to guide their efforts in various countries.
There are three main international strategies available: Each strategy involves a different Internationalisation strategy to trying to build efficiency across nations and trying to be responsiveness to variation in customer preferences and market conditions across nations.
Multidomestic Strategy A firm using a multidomestic strategy To sacrifice efficiency in favor of responsiveness to varying preferences across countries. Rather than trying to force all of its American-made shows on viewers around the globe, MTV customizes the programming that is shown on its channels within dozens of countries, including New Zealand, Portugal, Pakistan, and India.
Similarly, food company H. Heinz adapts its products to match local preferences. Because some Indians will not eat garlic and onion, for example, Heinz offers them a version of its signature ketchup that does not include these two ingredients.
Baked beans flavored with curry? Heinz product is very popular in the United Kingdom. Image courtesy of Gordon Joly, http: Global Strategy A firm using a global strategy To sacrifice responsiveness to local preferences in favor of efficiency.
This strategy is the complete opposite of a multidomestic strategy. Some minor modifications to products and services may be made in various markets, but a global strategy stresses the need to gain economies of scale by offering essentially the same products or services in each market.
Microsoft, for example, offers the same software programs around the world but adjusts the programs to match local languages. For such firms, variance in local preferences is not very important.
Transnational Strategy A firm using a transnational strategy Involves balancing the desire for efficiency with the need to varying preferences across countries.
Such a firm tries to balance the desire for efficiency with the need to adjust to local preferences within various countries. These firms make some concessions to local tastes too. Key Takeaway Multinational corporations choose from among three basic international strategies: These strategies vary in their emphasis on achieving efficiency around the world and responding to local needs.
Exercises Which of the three international strategies is Kia using? Is this the best strategy for Kia to be using? Identify examples of companies using each of the three international strategies other than those described above.
Which company do you think is best positioned to compete in international markets?Internationalisation and international entrepreneurship among small and medium-sized enterprises (SMEs) is a topic of considerable relevance, principally owing to the observed growth effects of cross-.
Internationalisation Strategy Strategy Paper To ensure an effective and sustainable internationalisation in higher education, and to establish an internationally attractive research and study location, a joint internationalisation strategy was designed by the University of Oldenburg.
Internationalisation is the adaptive strategic response of an institution or nation to the forces of globalisation, which itself is a process of increasing interdependence and interconnectedness between countries.
Internationalisation is therefore a matter for all stakeholders. It is a cross-cutting theme which is found throughout the organisation and which is reflected in the strategy, structures, education, research and services, HR policy and partnerships of the university college.
Internationalisation is one of the four main objectives of the University’s Strategy and will make a substantial contribution to building our academic reputation, transforming the student experience, improving graduate employability and generating income. The UTS Internationalisation Strategy outlines the University's internationalisation objectives, and practical initiatives to meet those objectives.
It ensures inter-cultural and global perspectives are integrated into all aspects of university life, so that staff and students are well-equipped to operate in an international environment.